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Do You Make It Easy For Your Customers To Pay You?
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Business owners can face many frustrations in running a business today. The economy is tight and just being able to keep a business afloat is nothing short of a miracle. However, in all of this it is important for business owners not to lose sight of their target.
As an example of what I am talking about, have you ever seen the EBay seller who has a long list of instructions for the buyer to follow? They usually include something like the following example:
"If you have any questions, please call or email. Payment MUST be received within 7 DAYS from time auction ends. If payment is not received we will relist the item and proceed with non-paying bidder action that eBay advocates. Please do not bid if you are not sure you want the item."
"We answer e-mail once a day around 3pm. Mon-Fri. If you send us an email later in the day, it may not be answered until the next day. If you have a timely question, please call (123) 456-7890. Bid with confidence! Your satisfaction is our goal. Please contact us if you have any problems. We will do everything we can to make your purchase a pleasant one. We ship with delivery confirmation included. For any payment questions please email us."
"We will ship merchandise quickly after receiving payment, upon shipping the item to you we will email a tracking number to you. Merchandise will be packaged securely. We DO NOT accept personal checks. In the event of a lost shipment buyer please allow 21 business days for shipper to locate. We are not responsible for lost shipments. Items are guaranteed if returned within 3 days and with purchase of shipping insurance. Buyer pays for return shipping. Every effort has been made to ensure the accuracy of all information contained herein."
Does this sound like this business owner has lost the focus of selling? It seems obvious to me that they have had plenty of bad experiences with buyers in the past. However, this kind of message on their selling pages is not going to make customers real excited about buying from them.
This same principle can also be applied to credit card purchases and the ways in which you accept credit card payments. The first thing that any smart business will realize is that they need to accept credit card payments. There are some things that business owners do not like about accepting credit cards, such as the fees, but the important thing to remember is that the customers prefer to use them and they use them often. If you do not accept them, you can hurt your sales.
That brings up the question about accepting credit cards over the phone. Again, business owners need to be smart about business in tight economies. No business owner can afford a lost sale period, but especially due to not accepting credit card payments by phone.
The ability to accept credit cards over the phone is a must for businesses that are mail order, telephone order, or even places that do delivery. It is fairly simple to do for these businesses because they usually have credit card machines that they can just punch the info into.
For home based businesses that accept phone calls, it is not as easy as punching info into a credit card terminal. However, it is as easy as logging in online to your merchant account and then punching the numbers in. There is really no excuse for not accepting credit cards over the phone any longer.
As an example of what I am talking about, have you ever seen the EBay seller who has a long list of instructions for the buyer to follow? They usually include something like the following example:
"If you have any questions, please call or email. Payment MUST be received within 7 DAYS from time auction ends. If payment is not received we will relist the item and proceed with non-paying bidder action that eBay advocates. Please do not bid if you are not sure you want the item."
"We answer e-mail once a day around 3pm. Mon-Fri. If you send us an email later in the day, it may not be answered until the next day. If you have a timely question, please call (123) 456-7890. Bid with confidence! Your satisfaction is our goal. Please contact us if you have any problems. We will do everything we can to make your purchase a pleasant one. We ship with delivery confirmation included. For any payment questions please email us."
"We will ship merchandise quickly after receiving payment, upon shipping the item to you we will email a tracking number to you. Merchandise will be packaged securely. We DO NOT accept personal checks. In the event of a lost shipment buyer please allow 21 business days for shipper to locate. We are not responsible for lost shipments. Items are guaranteed if returned within 3 days and with purchase of shipping insurance. Buyer pays for return shipping. Every effort has been made to ensure the accuracy of all information contained herein."
Does this sound like this business owner has lost the focus of selling? It seems obvious to me that they have had plenty of bad experiences with buyers in the past. However, this kind of message on their selling pages is not going to make customers real excited about buying from them.
This same principle can also be applied to credit card purchases and the ways in which you accept credit card payments. The first thing that any smart business will realize is that they need to accept credit card payments. There are some things that business owners do not like about accepting credit cards, such as the fees, but the important thing to remember is that the customers prefer to use them and they use them often. If you do not accept them, you can hurt your sales.
That brings up the question about accepting credit cards over the phone. Again, business owners need to be smart about business in tight economies. No business owner can afford a lost sale period, but especially due to not accepting credit card payments by phone.
The ability to accept credit cards over the phone is a must for businesses that are mail order, telephone order, or even places that do delivery. It is fairly simple to do for these businesses because they usually have credit card machines that they can just punch the info into.
For home based businesses that accept phone calls, it is not as easy as punching info into a credit card terminal. However, it is as easy as logging in online to your merchant account and then punching the numbers in. There is really no excuse for not accepting credit cards over the phone any longer.
Author Resource:
Jordan Mcpelt is a professional author who has experience in running business. He has set up all aspects of business, including seting up merchant accounts to accept credit cards by phone. Find more information on ahome business merchant account".
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